‘Pray to end abortion in Ethiopia’ reads the bumper sticker on a taxi parked outside a family planning clinic in the bustling heart of Addis Ababa. Jarring but easily dismissed, it’s an old tactic which anti-abortion groups have used the world over.

According to staff at the clinic, the driver used to rent a room in a building across the road. He recruited a worker from a nearby cafe to recite Bible verses to service users at the clinic. Using toy foetuses as props, the duo would implore people to ‘choose life’.