Interested in hearing Coca- Cola talk about sustainability? How about a Walmart lecture on corporate responsibility? Even better, why not do it amid the palms and beaches of an island resort, swapping the suits for swimsuits between sessions?
Welcome to the Sustainable Brands conference 2016, where scores of executives gathered in June on the Paradise Point resort outside San Diego to promote the role that major corporations may take in shaping the future. With 200 speakers, plenaries, breakouts, workshops, an ‘activation hub’ – this annual conference had something for everyone, from talks on ‘Awakening Corporate Soul’ to ‘How to Factor in Breakthrough Technologies and Deep-future Trends in the Innovation Process Singularity University’.
