Consumerism and social protest.
Consumerism and social protest have always been an awkward fit, yet recent history is replete with brands sidling up to important causes to skilfully market their products to the public.
From the ridiculed Pepsi advert starring reality television star Kendall Jenner using the soft drink as a bizarre de-escalation tool at protests, to boutique online jewellers charging up to $100 for ‘symbolic’ safety pins against racism, there have been countless attempts to market the revolution.
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